Most business owners invest tons of Cash to create a website for their business. The platform usually contains everything about your organization, captures your message in clarity, talks about your brand, has powerful aesthetics and everything you desire. However, days, weeks and sometimes months go by without your site generating any traffic. This can be quite daunting because you assume you have done all that you know and nothing is working. A website that does not get you visitors and bring conversions is really of no value to your business. This may sound harsh but this is a reality in the online world.
I know you will want to ask or find out how to send the right type of visitors to your site. How can you re-position your business to get the attention of those who will embrace your brand? It is not a straightforward response that will answer your questions. However, with a hub of creative ideas, a strategic mindset and an analytical approach; you can get things in the right frame. We will be looking at two basic marketing tactics which we believe can help you achieve your goals. It is vital to mention that there are other streams that we will be highlighting over time but this is a good place to start.
Use Paid Advertising: It must be stated that it is not always ideal to pursue a complex online marketing campaign. However, a creative digital marketing campaign will always throw you up as a winner. It is pertinent to follow a path that has proven to deliver with precision. The online advertising tactics that has stood the test of time and continues to generate results is the paid advertising. You can kick-start your campaign with a very engaging ad that appeals to your target audience. You need to discover what their interests are, find out what makes them tick and how they can go over-board to embrace your brand.
You can consider the use of advertising platforms such as Twitter, Google Search, YouTube, Google Display network, LinkedIn or Facebook. These platforms will open a vista of possibilities to your brand as they help you target your market with precision. You can create ads for your targets according to countries or target cities, age, devices they use, gender, online interests, income, job titles, companies they work at and specific search keywords. It is a powerful tool when it is properly harnessed. You can target your prospects based on what appeals to them and send them to a site that gives them exactly what they need.
If you do this and generate traffic to your site, the next step is to ensure that you convert them. However, if you discover that you are not getting the kind of conversions you desire, you can go back and retarget your visitors. The online world allows us to retarget our prospects that did not subscribe to our service on their first visit or buy our products. You can use specific ads or banner ads for your re-targeting. You can create content that will entice those leads and make them find your brand irresistible. As you keep honing your skills and following these basic steps, you will hit a goldmine in the online world.
Search Engine Optimization: It can be quite challenging to get the visibility you desire with the use of SEO if you do not know how to navigate this space. It is important to state that you do not need to get scared about how to hit the right notes because this process can be fun as well. The main objective of SEO is to increase how easily people find your website and to promote your brand on various search engines. It is important to position your business to be quite visible on social platforms and Google.
The first place to begin is by doing your keyword research. You must find out what your target audience is looking for and you can optimize your website to pop up whenever they search for those specific terms. It is essential to reinstate the fact that this is simply the basics you need to know about SEO. Search Engine Optimization actually has four phases namely Technical SEO, Keyword research, Off-page optimization and On-page Optimization. We will get into more details on these phases the next time we analyse how you can promote your business with the use of digital marketing.
You can take a more adventurous path by promoting and creating links back to your site through Company social media pages such as Instagram, Facebook, LinkedIn, Twitter and YouTube. This is another interesting way to go that will give you limitless opportunities. In the light of what has been shared, you can begin to implement the basics and celebrate the wins you get at each turn. Most importantly, you can engage a digital marketing company to help your business/brand shine like a million stars.
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